UTRIX Expands into Jordan, Strengthening Regional Support for Poultry Producers
Zahlé, Lebanon, September 19 – 2025, UTRIX S.A.L. announces its official expansion into the Jordanian market, marking an important milestone in the company’s regional growth journey. To celebrate the launch, UTRIX hosted a three-day program at its headquarters in Lebanon in September, welcoming 24 Jordanian industry attendees, nearly 90% of the country’s poultry sector, for technical […]
Managing (Emerging) Poultry Diseases in MEA
Avian Influenza is a so-called listed disease (mandatory to report), specifically LPAI H9N2 is still causing economics losses by reducing poultry health, welfare and performance. The losses can be further increase when other respiratory viral or bacterial diseases are present at the same time. Marc Rachoine, Technical Head at UTRIX, explains: “While the level […]
Heat Stress and Poultry Welfare: Can We Solve the Problem?
Dr Wael Abdelrahman DVM PhD MBA Introduction Heat stress in poultry occurs when birds struggle to balance internal heat production with heat loss to their environment. Birds within their thermoneutral zone can regulate body temperature through normal behaviour. However, when the ambient temperature exceeds the upper critical limit, birds must actively lose heat through panting, a natural and […]
3 Questions to Thi Banchereau: Innovation Director at UTRIX
3 Questions to Thi Banchereau: Innovation Director at UTRIX At UTRIX we have a dedicated Innovation Team, focused on providing the feed and animal industry with cutting-edge solutions supported by expert services. This enables us to expand our presence beyond Lebanon, into the Middle East and Africa. The team is led by Thi Banchereau, […]
UTRIX Turns 10! – Important Milestone Reflects Innovation, Passion, and Resilience
Zahle, Lebanon, July 2nd, 2025 – We proudly marked our 10-year anniversary of our manufacturing facility in Lebanon on June 18, 2025. We therefore organized a range of events around this date to celebrate this legacy defined by perseverance, customer focus, and continuous innovation. From humble beginnings in 2015, when we began producing our own […]
New UTRIX Article Highlights Poultry Challenges and Solutions in the Middle East
Our latest article in the June issue of Feed & Additive Magazine sheds light on the evolving challenges faced by poultry producers in the Middle East and Africa (MEA) region. Authored by Rony Makdessi, Senior Broiler Technical Support, and Danielle Ayyash, Layer Technical and Nutrition Unit Head, the piece explores regional health threats, environmental […]